Amanda Vandervort is a sport business executive with a 20-year record of leadership and innovation across all levels of women’s and men’s football/soccer in the United States and around the world. She's a soccer coach and player; a data-driven and consumer-centric marketer; and non-profit board advisor.
Amanda is currently the Chief Women's Football Officer at FIFPRO, the global football players' union, located in the Netherlands. Prior to that, she was the Vice President of Fan Engagement at Major League Soccer (MLS), the top-tier men's professional league in the United States. In 2016, Amanda served as the fifth female President of United Soccer Coaches (previously called the NSCAA), the largest non-profit coaches' association in the world. She currently serves on the boards of several global non-profit organizations dedicated to transforming community through soccer.
Amanda is a service-oriented leader who believes in a diverse and inclusive world where anyone who wants to get involved in soccer has the access and opportunity to do so, and then the education and support to succeed.
She is also an avid baker who enjoys decorating cakes for sporting events, parties, birthdays and weddings.
You don't give people power. You remind them when they walk in the door that they already have it.”
FAN ENGAGEMENT, MEDIA & MARKETING
Amanda built her marketing career in professional soccer, leveraging new media and technologies to deliver compelling fan experiences that build community and drive consumer engagement.
As the Vice President of Fan Engagement at Major League Soccer (MLS), Amanda worked closely with League and Club executives to support their business planning and develop fan engagement programming. She previously served as the League's Vice President of Social Media and Customer Relationship Management (CRM) where she spearheaded the direction and overall strategy for the league’s direct-to-fan marketing (email and mobile messaging), database management and social media.
A key part of the explosive growth across the league’s digital and media properties, Amanda's work was instrumental in MLS winning Sports Business Journal’s 2018 Best in Social Media Award.
Areas of Expertise
SOCIAL MEDIA MARKETING ∙ CUSTOMER RELATIONSHIP MANAGEMENT ∙ CONTENT MARKETING ∙ EMAIL MARKETING ∙ MOBILE ALERT MESSAGING ∙ PAID MEDIA ∙ CONSUMER DATA AND INSIGHTS ∙ BRAND ∙ PAID MEDIA ∙ SEARCH ENGINE OPTIMIZATION ∙ DIGITAL MARKETING ∙ INTEGRATED MARKETING
Amanda enjoys non-profit and global soccer governance, leadership development and organizational growth. She's actively served the soccer community on boards and committees throughout her career.
AFDP GLOBAL / ADVISORY BOARD MEMBER
2018 - present | AFDP Global funds, supports and partners with organizations to unite and transform communities through football.
GLOBAL GOALS WORLD CUP / ADVISORY BOARD MEMBER
2017 - present | Global Goals World Cup fuses sport and advocacy in an effort to secure the successful implementation of the UN Sustainable Development Goals
UNITED SOCCER COACHES / FOUNDATION COMMITTEE MEMBER
2019 - present | United Soccer Coaches inspires coaches and ignites their passion for the game so they pass it on to players and others in the soccer community.
Amanda was honored as a Sports Business Journal Game Changer in 2016, and has been a featured speaker at several top sports business conferences and events, including Leaders in Football, SX Sports, SoccerEx USA and the FIFA Women’s World Cup Symposiums in Germany, Canada and France.
HOW SOCIAL MEDIA IS A DRIVING FORCE FOR FANS OF WOMEN'S SPORT - LISTEN / April 2021 | Game Changers Podcast - Online
LEGACY 23 - EXECUTIVES PANEL - FOOTBALL'S CHANGE AGENTS - WATCH / March 2021 | FIFA Women's World Cup Legacy - Online
INTERNATIONAL WOMEN'S DAY SPECIAL: WOMEN'S LEADERSHIP IN SPORT - LISTEN / March 2021 | International Center for Sport and Human Rights - Online
Amanda's custom-designed cakes, known as "Vandeycakes," have been featured at soccer events, weddings and birthdays. She even had a full-page spread in Soccer Business Journal. Ask anybody at Major League Soccer and they'll tell you, "Vandeycakes are the best!" Visit Vandeycakes.com to learn more.