WELCOME
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Amanda Vandervort is a soccer player/coach, data-driven marketer, non-profit board advisor, and cake baker who loves making people smile.
She is currently the Chief Women's Football Officer at FIFPRO, the global football players' union, located in the Netherlands. Prior to that, she was the Vice President of Fan Engagement at Major League Soccer (MLS), the top-tier men's professional league in the United States. In 2016, Amanda served as the fifth female President of United Soccer Coaches (previously called the NSCAA), the largest non-profit coaches' association in the world. She currently serves on the boards of several global organizations dedicated to transforming community through soccer. Amanda is a service-oriented leader who believes in a diverse and inclusive world where anyone who wants to get involved in soccer has the access and opportunity to do so, and then the education and support to succeed. She is also an avid baker who enjoys decorating cakes for sporting events, parties, birthdays and weddings. |
You don't give people power. You remind them when they walk in the door that they already have it.” |
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AdvisorAmanda has an affection for non-profit governance, leadership development and organizational growth. She's actively served the soccer community on boards and committees throughout her career.
CURRENT PositionsAFDP GLOBAL / ADVISORY BOARD MEMBER
2018 - present | AFDP Global funds, supports and partners with organizations to unite and transform communities through football. GLOBAL GOALS WORLD CUP / ADVISORY BOARD MEMBER 2017 - present | Global Goals World Cup fuses sport and advocacy in an effort to secure the successful implementation of the UN Sustainable Development Goals UNITED SOCCER COACHES / PAST PRESIDENT, FOUNDATION COMMITTEE MEMBER 2019 - present | United Soccer Coaches inspires coaches and ignites their passion for the game so they pass it on to players and others in the soccer community. US YOUTH SOCCER / DIVERSITY & INCLUSION TASK FORCE, COACH/PLAYER WORKING GROUP 2019 - present | Assist with strategic initiatives geared towards growing and maintaining diversity within US Youth Soccer and all Member Organizations. |
MARKETER
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Amanda built her marketing career in professional soccer, leveraging new media and technologies to deliver compelling fan experiences that build community and drive consumer engagement.
As the Vice President of Fan Engagement at Major League Soccer (MLS), Amanda worked closely with League and Club executives to support their business planning and develop fan engagement programming. She previously served as the League's Vice President of Social Media and Customer Relationship Management (CRM) where she spearheaded the direction and overall strategy for the league’s direct-to-fan marketing (email and mobile messaging), database management and social media. A key part of the explosive growth across the league’s digital and media properties, Amanda's work was instrumental in MLS winning Sports Business Journal’s 2018 Best in Social Media Award. Areas of ExpertiseSOCIAL MEDIA MARKETING ∙ CUSTOMER RELATIONSHIP MANAGEMENT ∙ CONTENT MARKETING ∙ EMAIL MARKETING ∙ MOBILE ALERT MESSAGING ∙ PAID MEDIA ∙ CONSUMER DATA AND INSIGHTS ∙ BRAND ∙ PAID MEDIA ∙ SEARCH ENGINE OPTIMIZATION ∙ DIGITAL MARKETING ∙ INTEGRATED MARKETING
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SPEAKER
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Amanda was honored as a Sports Business Journal Game Changer in 2016, and has been a featured speaker at several top sports business conferences and events, including Leaders in Football, SX Sports, SoccerEx USA and the FIFA Women’s World Cup Symposiums in Germany, Canada and France.
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RECENT Engagements
FIFA WOMEN'S FOOTBALL CONVENTION / HOST
June 2019 | FIFA WOMEN'S WORLD CUP - Paris, France
GLOBAL GOALS WORLD CUP / PANELIST
May 2019 | Women's Soccer Tournament - Copenhagen, Denmark
ARIZONA SOCCER GALA DINNER / SPEAKER
January 2019 | Arizona Soccer Association Annual General Meeting - Phoenix, AZ
THE IDENTITY AND CULTURE OF U.S. SOCCER FANS / PANELIST
October 2018 | SoccerEx USA Conference - Miami, FL
ACHIEVING EQUALITY IN SOCCER / PANELIST
October 2018 | SoccerEx USA Conference - Miami, FL
June 2019 | FIFA WOMEN'S WORLD CUP - Paris, France
GLOBAL GOALS WORLD CUP / PANELIST
May 2019 | Women's Soccer Tournament - Copenhagen, Denmark
ARIZONA SOCCER GALA DINNER / SPEAKER
January 2019 | Arizona Soccer Association Annual General Meeting - Phoenix, AZ
THE IDENTITY AND CULTURE OF U.S. SOCCER FANS / PANELIST
October 2018 | SoccerEx USA Conference - Miami, FL
ACHIEVING EQUALITY IN SOCCER / PANELIST
October 2018 | SoccerEx USA Conference - Miami, FL
Baker
Amanda's custom-designed cakes, known as "Vandeycakes," have been featured at soccer events, weddings and birthdays. She even had a full-page spread in Soccer Business Journal. Ask anybody at Major League Soccer and they'll tell you, "Vandeycakes are the best!" Visit Vandeycakes.com to learn more.
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