WELCOME
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Amanda Vandervort is a marketer, public speaker, advisor and cake baker who loves making people smile.
She the Vice President of Fan Engagement at Major League Soccer (MLS), the top-tier men's professional league in the United States. In 2016, Amanda served as the fifth female President of United Soccer Coaches (previously called the NSCAA), the largest non-profit coaches' association in the world. She is also an avid baker and enjoys decorating extravagant cakes for sports events, parties, birthdays and weddings. Amanda is a service-oriented leader who believes in a diverse and inclusive world where anyone who wants to get involved in soccer has the access and opportunity to do so, and then the education and support to succeed. She dedicates her personal time to women's soccer and youth development and volunteers for several non-profit organizations dedicated to transforming community through soccer. |
You don't give people power. You remind them when they walk in the door that they already have it.” |
Marketer
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Amanda has built her career in professional soccer, leveraging new media and technologies to deliver compelling fan experiences that build community and drive consumer engagement.
Today, as the Vice President of Fan Engagement at Major League Soccer (MLS), Amanda works closely with League and Club executives to support their business planning and develop fan engagement programming. She previously served as the League's Vice President of Social Media and Customer Relationship Management (CRM) where she spearheaded the direction and overall strategy for the league’s direct-to-fan marketing (email and mobile messaging), database management and social media. A key part of the explosive growth across the league’s digital and media properties, Amanda's work was instrumental in MLS winning Sports Business Journal’s 2018 Best in Social Media Award. Areas of ExpertiseSOCIAL MEDIA MARKETING ∙ CUSTOMER RELATIONSHIP MANAGEMENT ∙ CONTENT MARKETING ∙ EMAIL MARKETING ∙ MOBILE ALERT MESSAGING ∙ PAID MEDIA ∙ CONSUMER DATA AND INSIGHTS ∙ BRAND ∙ PAID MEDIA ∙ SEARCH ENGINE OPTIMIZATION ∙ DIGITAL MARKETING ∙ INTEGRATED MARKETING
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SPEAKER
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Amanda was honored as a Sports Business Journal Game Changer in 2016, and has been a featured speaker at several top sports business conferences and events, including Leaders in Football, SX Sports, SoccerEx USA and the FIFA Women’s World Cup Symposiums in Germany and Canada.
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Recent Engagements
ARIZONA SOCCER GALA DINNER / SPEAKER
January 2019 | Arizona Soccer Association Annual General Meeting
THE IDENTITY AND CULTURE OF U.S. SOCCER FANS / PANELIST
October 2018 | SoccerEx USA Conference
ACHIEVING EQUALITY IN SOCCER / PANELIST
October 2018 | SoccerEx USA Conference
THE JOURNEY TO WHY IN AN EVOLVING SOCCER LANDSCAPE / SPEAKER
September 2018 | U.S. Youth Soccer Leadership Workshop
WOMEN'S SOCCER FOR BETTER OR WORSE / PANEL MODERATOR
May 2018 | Kicking and Screening Soccer Film Festival
January 2019 | Arizona Soccer Association Annual General Meeting
THE IDENTITY AND CULTURE OF U.S. SOCCER FANS / PANELIST
October 2018 | SoccerEx USA Conference
ACHIEVING EQUALITY IN SOCCER / PANELIST
October 2018 | SoccerEx USA Conference
THE JOURNEY TO WHY IN AN EVOLVING SOCCER LANDSCAPE / SPEAKER
September 2018 | U.S. Youth Soccer Leadership Workshop
WOMEN'S SOCCER FOR BETTER OR WORSE / PANEL MODERATOR
May 2018 | Kicking and Screening Soccer Film Festival
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AdvisorAmanda has an affection for non-profit governance, leadership development and organizational growth. She's actively served the soccer community on boards and committees throughout her career.
CURRENT PositionsAFDP GLOBAL / ADVISORY BOARD MEMBER
2018 - present | AFDP Global funds, supports and partners with organizations to unite and transform communities through football. GLOBAL GOALS WORLD CUP / ADVISORY BOARD MEMBER 2017 - present | Global Goals World Cup fuses sport and advocacy in an effort to secure the successful implementation of the UN Sustainable Development Goals UNITED SOCCER COACHES / PRESIDENT & BOARD MEMBER 2012-2017 | United Soccer Coaches inspires coaches and ignites their passion for the game so they pass it on to players and others in the soccer community. |
Baker
Amanda's custom-designed cakes, known as "Vandeycakes," have been featured at soccer events, weddings and birthdays. She even had a full-page spread in Soccer Business Journal. Ask anybody at Major League Soccer and they'll tell you, "Vandeycakes are the best!" Visit Vandeycakes.com to learn more.
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