In the Press
Select coverage, interviews and conversations on women’s football, sports business, leadership and building what comes next.
SPORTS BUSINESS JOURNAL
Catching up with Amanda Vandervort, SBJ Game Changers Class of 2016 September 2025 → Read |
Associated Press
The rise of women's soccer has led to more professional options for athletes May 2025 Read → |
THE ATHLETIC
Why USL Super League's Amanda Vandervort is aiming to change women's soccer February 2024 → Read |
Sports Video Group
Amanda Vandervort on Launching a league & building a brand in women's sports March 2025 → Read |
Latest Coverage
Sports Business Journal
Women’s soccer leaders note growth and emphasize building teams around community
March 2026 · Read →
Fortune
50 years after Title IX, women's soccer is surging thanks to brand deals boosting visibility
August 2025 · Read →
Adweek
How Gainbridge and the Super League both won naming right deal
May 2025 · Read →
Associated Press
New USL Super League seeks to grow women's professional soccer in the U.S.
February 2024 · Read →
Women’s soccer leaders note growth and emphasize building teams around community
March 2026 · Read →
Fortune
50 years after Title IX, women's soccer is surging thanks to brand deals boosting visibility
August 2025 · Read →
Adweek
How Gainbridge and the Super League both won naming right deal
May 2025 · Read →
Associated Press
New USL Super League seeks to grow women's professional soccer in the U.S.
February 2024 · Read →
Watch
Press Archive
Selected coverage from across Amanda's career in women's football,
professional leagues, sports business, digital innovation and fan growth.
2023–2025 | Building the Gainbridge Super League
Coverage of league development, Division I sanctioning, launch, commercial growth, expansion and the early seasons of the Gainbridge Super League.
- Gainbridge Super League and Gainbridge Award Mini-Pitch to Sporting JAX
- Gainbridge Super League Returns This Weekend
- Gainbridge Goes Top Shelf at Richmond Raceway
- USL Super League Officially Becomes Gainbridge Super League
- USL Crowns Its First Super League Champion
- USL Sells Super League Naming Rights to Gainbridge
- Jacksonville’s Sporting JAX to Join Super League in 2025/26 Season
- USL Super League Opens a New Chapter in U.S. Women’s Soccer History
- USL Super League Gets Division I Sanctioning, Joining NWSL
- USL Super League Aiming to Grow Women’s Professional Soccer in Top Division
- USL Super League Promises “At Least 150 Professional Jobs” for Players
- USL Super League Announces Markets
- Second U.S. Women’s Pro Soccer League to Launch in 2024
2021–2023 | Building the USL Women’s Soccer Ecosystem
The move to USL, launch of the W League, development of the Super League and expansion of opportunities across the women’s game.
- Step Up: The Bold New Phase in the USL’s Women’s Soccer Strategy
- Women’s Soccer Is Growing Rapidly, Says W League President
- Amanda Vandervort Believes Opportunity Abounds in Women’s Soccer
- USL Super League Looking to Add More Women’s Pro Soccer Opportunities
- Amanda Vandervort Leads Massive Expansion of USL Women’s Game
- USL Super League President Inspired by Title IX Anniversary
- In Its First Season, USL’s W League Positioned to Be a Grassroots Component of U.S. Women’s Soccer
- Amanda Vandervort Named USL Super League President
2019–2021 | Global Women’s Football & FIFPRO
Player rights, professional standards, the impact of COVID-19, Raising Our Game and the structural development of women’s football globally.
- Chief Women’s Football Officer Says Women’s Game Has Proven Its Resilience and Innovation
- Amanda Vandervort on Women’s Pro Soccer Worldwide: The Strides, Setbacks and FIFPRO’s Call to Action
- New Report Reveals Damaging Impact of COVID-19 on Women’s Football
- Women’s Football Left in the Dark During COVID Pandemic, Survey Reveals
- Growth of Professional Women’s Game Hit Hardest by Virus, Finds FIFPRO Survey
- Amanda Vandervort on Advocating for Women Worldwide, the COVID-19 Impact and FIFPRO’s New Report
- Women’s Pro Soccer Made Gains Toward Parity. Will Coronavirus Undo It?
- FIFPRO Report Highlights Need for Greater Support of Players to Grow Women’s Game
- FIFPRO Launches “Raising Our Game” Initiative to Lift Up Women’s Professional Football
- FIFPRO Lauds Growth of Women’s Game but Calls for Support
2012–2019 | MLS, Digital Innovation & Fan Growth
Social media, digital strategy, fan engagement, sports marketing and the evolution of Major League Soccer’s direct-to-fan business.
- SBJ In-Depth: MLS 2019
- Facebook in Soccer Streaming Deal with Univision, MLS
- MLS Season Kicks Off with Explosive Social Content
- Major League Soccer Is Perfecting the Beautiful Game for the Social Age
- MLS Sets Digital Showcase for Rivalry Week
- MLS Hopes to Bolster Support Among Fans with a New Tagline and More Mobile
- 10 Years Later, Twitter Cements Position Across Sports Landscape
- MLS, Twitter Expanding Partnership for Decision Day Season Finales
- Expanding the Fan Experience Beyond the Field
- Winner: #MLSSuperHeroes — Best Social Media Campaign
- Soccer Fans Follow Sponsors to Social Media
- MLS Turns Soccer Stars into Superheroes, Literally
- Follow the World Cup Action on Twitter
- So You Want to Work in Sports? These Pros Tell How They Made It
- Major League Soccer Scores with Google+
- Soccer Star to Sign Digital Autographs During Google+ Hangout
- MLS, Visit KC, H&R Block Team Up for MLS Social HQ
- Don Garber’s Twitter Q&A a Nice Gesture, but Light on Substance
- MLS Commissioner — The Digital Don
- MLS Embracing Social Media
2009–2011 | The Early Digital Era
Women’s Professional Soccer, Twitter, social media innovation and some of the earliest experimentation with digital fan engagement in professional soccer.
- Women’s Soccer, a Twitter Goldmine
- Is WPS the iLeague?
- WPS to Fans: Will You Still Love Me Tomorrow?
- WPS Launches 2010 Ad Campaign
- WPS Is Fifth Among Sports Leagues for Twitter Followers Behind NBA, NFL, MLB and NHL
- Tackle, Trap and Twitter