Welcome
Amanda Vandervort is a sports executive working at the intersection of soccer, business and growth. She brings more than 25 years of leadership across professional leagues, global player strategy, fan development and soccer governance, from Major League Soccer and FIFPRO to the development and launch of the Gainbridge Super League.
BIO
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Amanda's career has spanned professional league development, global football, player strategy, commercial growth, governance and coaching. She currently serves as President of the Gainbridge Super League, joining the United Soccer League in 2021 during the earliest development of a new professional women’s soccer league in the United States. For nearly five years, Amanda has worked alongside league and club leadership, ownership groups, players, coaches, partners and staff to take the league from concept through development and into professional competition.
Amanda joined the USL after serving as Chief Women’s Football Officer of FIFPRO, the global player’s association based in Amsterdam, where she directed strategy, policy, and stakeholder relations. She published Raising Our Game, a women’s football report detailing global industry standards and a player-centric approach to improving the game. She has been a featured speaker at several top sports business conferences and events, including Leaders in Football, SXSW, SoccerEx, World Football Summit, the LPGA's Annika driven by Gainbridge, the FIFA Women’s World Cup Symposiums in Germany 2011 and Canada 2015, and the FIFA Women’s World Cup Convention in France 2019. Amanda was honored as a Sports Business Journal Game Changer in 2016 and Tampa Bay Business Journal Businesswoman of the Year in 2024. She was further recognized with the United Soccer Coaches Women's Soccer Award of Excellence in 2025. Amanda worked for Major League Soccer (MLS), the top-tier men's professional league in the United States, for nearly a decade. As Vice President of Fan Engagement, she worked closely with league and club executives to grow and engage the fan bases in their local markets. She previously served as the MLS Vice President of Social Media and Customer Relationship Management (CRM) where she spearheaded the direction and overall strategy for the league’s direct-to-fan marketing, database management and social media. A key part of the explosive growth across the league’s digital and media properties, her work was instrumental in MLS winning Sports Business Journal’s 2018 Best in Social Media Award. Prior to joining MLS, Amanda was responsible for digital media at Women's Professional Soccer (WPS), the top-tier women's professional league in the United States from 2009-2011. During her tenure, the league's website become a global leader for women's soccer news and information. Amanda was the driving force behind the creation of both the league’s cutting-edge social media strategy and WPS Camps curriculum. She was a member of the United Soccer Coaches (previously NSCAA) Board of Directors for 10 years and in 2016 became the fifth female President in the Association’s 75-year history. Amanda was the Head Women's Soccer Coach at New York University for four years, and before that, the Graduate Assistant at The College of New Jersey. She holds her United Soccer Coaches Premier Diploma and a B Coaching License from the U.S. Soccer Federation (USSF). She also spent four years as an instructor in FIFA Women’s Football Development, leading marketing and communications workshops in South Asia, the Caribbean and Africa. Vandervort was a FIFA Women’s Leadership Development Program mentor. Amanda also serves on advisory boards for multiple non-profit organizations dedicated to building community through soccer, and she is a long-standing member of the United Soccer Coaches Foundation Committee. A goalkeeper, Amanda was a scholar-athlete and two-year team captain for the University of Wyoming NCAA Division I women’s soccer team. In 2016, she and her team were inducted into the Sabino High School Hall Fame for their state championship performance. Amanda currently resides in Saint Petersburg, Florida. She's run the San Francisco and London Marathons, and enjoys decorating cakes for sports events, parties, birthdays and weddings. |