MARKETER
Amanda has built her marketing career across men's and women's professional soccer, leveraging new media technologies to deliver compelling fan experiences that build community and drive consumer engagement. A key part of the explosive growth across the league’s digital and media properties, Amanda's work was instrumental in MLS winning Sports Business Journal’s 2018 Best in Social Media Award and Cynopsis Sports Media Awards Best Social Media Campaign in 2014. Amanda was recognized as a Sports Business Journal Game Changer in 2016.
2016 SPORTS BUSINESS JOURNAL / GAME CHANGERS WOMEN IN SPORTS BUSINESS
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2018 SPORTS BUSINESS JOURNAL / BEST IN SOCIAL MEDIA
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2014 CYNOPSIS SPORTS MEDIA AWARDS / BEST SOCIAL MEDIA CAMPAIGN
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AREAS OF EXPERTISE
SOCIAL MEDIA MARKETING ∙ CUSTOMER RELATIONSHIP MANAGEMENT ∙ CONTENT MARKETING ∙ EMAIL MARKETING ∙ MOBILE ALERT MESSAGING ∙ PAID MEDIA ∙ CONSUMER DATA AND INSIGHTS ∙ BRAND ∙ PAID MEDIA ∙ SEARCH ENGINE OPTIMIZATION ∙ DIGITAL MARKETING ∙ INTEGRATED MARKETING
WOMEN'S PROFESSIONAL SOCCER
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In 2008, Amanda joined WPS founding franchise Chicago Red Stars as Director of Marketing and Camps. With a leadership team committed to innovation and transparency, social media became core to the business strategy, allowing for enhanced content distribution and direct-to-fan communications. In her role, Amanda determined the strategic direction and long-term vision for online marketing and social media programs, designed website wireframes, developed creative online marketing campaigns, educated front office staff about the uses and benefits of social media and designed digital and printed materials.
Amanda moved to the League Office in 2009 to maintain and manage womensprosoccer.com as the leading resource for women's soccer news and information in the world. She drove social as a core pillar of their media strategy and was the primary league contact for Clubs on all things related to digital marketing. Within six months, @womensprosoccer had over 250,000 Twitter followers and an active community across multiple platforms like Facebook and Ning. WPS was the first sports league to live tweet a national event, the 2008 U.S. Women's National Team player allocation. Amanda also leaned on her coaching background to direct league-wide video analysis operations, assist in the design and execution of marketing programs and develop comprehensive WPS Camps curriculum. IN THE NEWS |
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- A WOMEN SOCIAL LEAGUE IN A DIGITAL WORLD / LINK - June 2010 | Football Marketing
- WOMEN'S SOCCER, A TWITTER GOLDMINE / April 2010 | The Wall Street Journal (print)
- IS WPS THE iLEAGUE? / LINK - April 2010 | The New York Times
- WPS TO FANS: WILL YOU STILL LOVE ME TOMORROW? / LINK - April 2010 | Bleacher Report
- WPS DOMINATES MLS IN ONLINE MEDIA STRATEGY / LINK - April 2010 | Goal.com
- WPS LAUNCHES 2010 AD CAMPAIGN / LINK - March 2010 | PR News Wire
- WPS IS FIFTH AMONG SPORTS LEAGUE FOR TWITTER FOLLOWERS BEHIND NBA, MFL, MLB and NHL / December 2009 | USA Today (print)
- WOMEN'S SOCCER: THE NEXT GENERATION / LINK - October 2009 | Curve Magazine
- GRADING WPS IN YEAR ONE / LINK - September 2009 | Pitch Invasion
- WPS WILL LET PLAYERS TWEET FROM THE SIDELINES / March 2009 | Sports Business Journal (print)
- TACKLE, TRAP AND TWITTER / LINK - March 2009 | The Wall Street Journal
- CAN TWITTER HELP WPS FIND FANS? / LINK - March 2009 | Finding Dulcinea
- @REDSTARSCEO HOW LONG TIL YOU TWEET THIS? / LINK - March 2009 | Pitch Invasion
MAJOR LEAGUE SOCCEr
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Amanda developed the league's initial social media strategy in 2010. Two years later, she relocated to New York City as the Director of Social Media to help bring MLS closer to the fans it serves through social media marketing and community engagement. Since then, the League has one of the highest growth and engagement rates across all major professional sports and an active fan base of over 7.5 million followers across Instagram, Twitter and Facebook.
Amanda was promoted to Vice President of CRM and Social Media, and oversaw all organic direct-to-consumer marketing channels adding email marketing and mobile alerts to her portfolio. She's become a champion of consumer data and insights, driving a company-wide understanding of fan interests and behaviors that allow marketing professionals to deliver authentic, personalized experiences that lead to higher engagement rates. Today, as the Vice President of Fan Engagement, Amanda has shifted her focus from League-level work to Club-focused business consulting, helping MLS staff, players and executives drive connections with fans on a local level. IN THE NEWS |
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- FACEBOOK IN SOCCER STREAMING DEAL WITH UNIVISION, MLS / LINK - March 2017 | Wall Street Journal
- MLS SEASON KICKS OFF WITH EXPLOSIVE SOCIAL CONTENT / LINK - March 2017 | Digital Sport
- MAJOR LEAGUE SOCCER IS PERFECTING THE BEAUTIFUL GAME FOR THE SOCIAL AGE / LINK - July 2016 | Fast Company
- MLS SETS DIGITAL SHOWCASE FOR RIVALRY WEEK / LINK - May 2016 | Sports Business Daily
- WHY SNAPCHAT IS THE MOST BUZZED ABOUT SOCIAL PLATFORM FOR SPORTS TEAMS / LINK - May 2016 | Gilt Edge Soccer
- MLS HOPES TO BOLSTER SUPPORT AMONG FANS WITH A NEW TAGLINE AND MORE MOBILE / LINK - May 2016 | AdWeek
- 10 YEARS LATER, TWITTER CEMENTS POSITION ACROSS SPORTS LANDSCAPE / LINK - March 2016 | Forbes
- MILLENNIALS & SOCCER: WHEN MLS WENT SOCIAL / LINK - February 2016 | Skidmore Studio
- MLS, TWITTER EXPANDING PARTNERSHIP FOR DECISION DAY SEASON FINALES / LINK - October 2015 | Sports Illustrated
- MLS #DECISIONDAY COMES WITH 10 GAMES IN TWO NATIONAL TV WINDOWS. PLUS A HASHTAG! / LINK - October 2015 | Awful Announcing
- EXPANDING THE FAN EXPERIENCE BEYOND THE FIELD / LINK - October 2015 | Sports Business Daily
- RECORD-SETTING POSTSEASON CAPS OFF 2014 MLS CAMPAIGN / LINK - December 2014 | Yahoo Finance
- WINNER, #MLSSUPERHEROES BEST SOCIAL MEDIA CAMPAIGN / LINK - November 2014 | Cynopsis Sports Leaderboard
- SOCCER FANS FOLLOW SPONSORS TO SOCIAL MEDIA / LINK - October 2014 | Sports Business Daily
- MLS TURNS SOCCER STARS INTO SUPERHEROES, LITERALLY / LINK - June 2014 | Digiday
- FOLLOW THE WORLD CUP ACTION ON TWITTER / LINK - June 2014 | Twitter Blog
- OUTLAWS AND SOCCEROOS: 10 WORLD CUP TWITTER ACCOUNTS YOU NEED TO FOLLOW / LINK - June 2014 | Mashable
- SO YOU WANT TO WORK IN SPORTS? THESE PROS TELL HOW THEY MADE IT / LINK - March 2014 | Mashable
- MAJOR LEAGUE SOCCER GETS ITS PLAYERS READY TO MEET THE PRESS / LINK - March 2014 | Goal.com
- MAJOR LEAGUE SOCCER SCORES WITH SOCIAL MEDIA MARKETING / LINK - March 2014 | News Cred Blog
- MAJOR LEAGUE SOCCER SCORES WITH GOOGLE PLUS / LINK - February 2014 | Digital Marketing Show
- HOW MLS NAILS IT IN SOCIAL MEDIA / LINK - February 2014 | Stone Temple Consulting
- SOCCER STAR TO SIGN DIGITAL AUTOGRAPHS DURING GOOGLE+ HANGOUT / LINK - September 2013 | Mashable
- MLS, VISIT KC, H&R BLOCK TEAM UP FOR MLS SOCIAL HQ / LINK - July 2013 | Kansas City Business Journal
- DON GARBER'S TWITTER Q&A A NICE GESTURE, BUT LIGHT ON SUBSTANCE / LINK - July 2013 | SB Nation
- HURCULEZ GOMEZ HIJACKS MLS COMMISSIONER'S Q&A / LINK - April 2013 | The Guardian
- DON GARBER TO CONDUCT MARCH TO SOCCER ADDRESS ON GOOGLE+ HANGOUT / LINK - February 2013 | The Original Winger
- MLS COMMISSIONER DON GARBER ADDRESSES MEDIA AND FANS / LINK - February 2013 | NBC Pro Soccer Talk
- MLS COMMISSIONER - THE DIGITAL DON / LINK - February 2013 | New York Times
- CASE STUDY: SOCIAL CONTESTING WITH HOOTSUITE / LINK - January 2013 | Hootsuite
- MLS DIGITAL UNVEILS NEW SOCIAL, MOBILE LOCAL STRATEGIES FOR 2012 / LINK - April 2012 | Coyle Media
- HOW SOCIAL MEDIA IS KICK-STARTING AMERICAN SOCCER / LINK - March 2012 | Active8Social
- MLS EMBRACING SOCIAL MEDIA / LINK - March 2012 | Mobile Sports Report