A little about me.
It’s safe to say that the MLS off-season has included a lot of presentations. Not that I mind, in fact anybody that’s ever worked with me will tell you that I love a good Power Point. But in all this prepping and presenting to our ticket sales professionals, digital leads, internal staff, and even our […]
MLS hosted a Business Summit in Columbus earlier in September, which offered a great opportunity for club and league employees to discuss ideas and align goals. Not surprisingly, social media was a hot topic of conversation, and I presented a session on trends we’re seeing in the space. I’ve reworked them a bit from that presentation and posted a similar list here.
After the course in St. Lucia, I flew to St. Kitts and Nevis, where I had the honor of working as a Communications and Marketing Instructor for another FIFA Women’s Com-Unity Seminar. My flight out of St. Lucia was really early in the morning, and after a short layover in Antigua, I was on my […]
Working with the St. Lucia Football Association has been a wonderful experience, and I’m excited to see that the commitment to girls’ soccer development on the island is both genuine and well-planned. They are one of the few countries I’ve ever come across with a comprehensive Development Plan for female football, and a President who is steadfast in his commitment to it. I look forward to following St. Lucia’s progress in the months and years ahead.
As I type this, I’m sitting in Newark airport… post MLS All-Star Game and NSCAA Board of Directors meeting, and pre-FIFA Com-Unity Course in St. Lucia… And I’m thinking to myself, Yeah, I’m absolutely exhausted, but I really must be one of the luckiest people on the planet. I do what I love, and I […]
I’m proud to say that with the encouragement and guidance of SUM’s rockstar President, Kathy Carter, Major League Soccer is supporting the Women’s Sports Foundation’s movement to #KeepHerInTheGame. This post is a quick rundown of how we activated.
I was invited to the Home of FIFA in Zurich, Switzerland, for the Women’s Football Instructors Seminar, from March 20-23, 2012. My work with FIFA is generally focused on Marketing and Communications for Com-Unity Seminars, so I’m incredibly thankful for this opportunity to come be a part of what I’d call, “coaches week,” in Zurich.
I traveled to Austin, TX, last week, as NFL invited me to speak on a panel to their digital teams about how we’re using social media at MLS. I was excited and humbled to have been invited; the NFL is one of the organizations I’m constantly looking to for ideas and inspiration.