Contact
Email: amandavandervort@mac.com
Twitter: @vandey01
San Francisco, Calif.
Engagement Marketing
Earned media is media you don’t buy, but earn the hard way – like word of mouth and public relations. Earned media has been around forever, but it has now gotten a lot easier to earn media for your brand, product, or self thanks to the Internet and social media. Engagement marketing refers to how earned media is facilitated, and this is the area where I specialize.
I’ve worked with professional sports leagues, university athletic departments, nationally-recognized companies, small businesses, sports coaches and entrepreneurs to help develop strategies that accomplish each person’s unique goals. I focus in four key areas:
- Social media strategy
- Content development and distribution
- Search engine optimization
- Website design and usability
If you’d like to learn more, contact me today! You can also read a few of my references or visit my LinkedIn profile. Thanks!
My blog, Soccer Science: The Neurotic Genius of Soccer in the Digital Age, takes a look at the new media technologies that are revolutionizing the way we see the beautiful game. I'm a web geek, former college coach, industry professional and sports fan.