I’m writing this post to share some of the work I’ve done and experiences I’ve had with college coaches. Hopefully this information is helpful for coaches, athletic directors or administrative personnel, and can be used as a starting point for people interested in engaging in a social media marketing campaign.

Many major universities have developed policies for engaging in social communities. Here’s a list of fifteen policies publicly posted on the web, with three of my favorites detailed below.

If you’ve spent more than 30 minutes in a room with me, I’ve probably asked you if you own your own domain. When I hear the word “no”, this is usually my laundry list of reasons why you should make it happen.

I’ve written this post as a result of my experiences building an online presence with national scope and deep infrastructure, and I offer the following suggestions as a way to name your company’s online presence – from your core website to your social media sites – in a systematic way that makes sense for both the people who manage the content and those that engage with it.

The 5 steps that I used to change the sort order of my links in the Thesis navigation bar.

The Utah Utes Soccer Team has truly embraced social media marketing and as a result, I’ve embraced them. Here are the top 6 reasons why I love the “Show Your Scarf” campaign.