From the category archives:

Social Media

NSCAA Blog: How Social Media Can Affect College Recruiting

August 30, 2010

As a soccer coach, it’s in our players’ best collective interest to understand how social communities affect recruiting so we can guide them to make smart decisions.

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Organizational social media: A comprehensive approach to naming convention

August 11, 2010
Triangle

I’ve written this post as a result of my experiences building an online presence with national scope and deep infrastructure, and I offer the following suggestions as a way to name your company’s online presence – from your core website to your social media sites – in a systematic way that makes sense for both the people who manage the content and those that engage with it.

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How I changed the sort order of my links in the Thesis navigation bar

July 14, 2010

The 5 steps that I used to change the sort order of my links in the Thesis navigation bar.

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Six Reasons Why I Love the Utah Women’s Soccer “Show Your Scarf” Campaign

July 10, 2010
Utah Utes Scarves

The Utah Utes Soccer Team has truly embraced social media marketing and as a result, I’ve embraced them. Here are the top 6 reasons why I love the “Show Your Scarf” campaign.

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Dear Coach: Make social media work for you!

June 19, 2010
NCAA trophy

I was scheduled to host a social media workshop with the University of Utah Athletic Department on June 17, but my flight was abruptly rescheduled because of a big announcement that day: The Utes will be joining the Pac-10 in 2011! I started this post the next day and initially targeted it toward coaches in a similar situation, but really, this information is applicable to coaches everyplace.

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Traditional vs. new media – Will women’s sports ever get equal coverage?

June 16, 2010
Thumbnail image for Traditional vs. new media – Will women’s sports ever get equal coverage?

At WPS we have developed a digital strategy that targets our unique audience, with the longtail hope/intention that the metrics demonstrate a value proposition to major media, especially as they begin to turn their attention/focus online.

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Sharing three recent content-driven new media initiatives at WPS

April 16, 2010
Defend your turf

We’re one week into the WPS season, and It’s been a super-busy at the league office, as you can imagine. I thought I’d take a moment to put a pen to paper and discuss what’s been happening on the inside – well from the web department at least. This post offers a brief overview of three content-driven initiatives at the WPS league office.

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Alex Kotler and I shoot the breeze about social media

April 2, 2010
Shooting the breeze

I prefer to think of it as a “telephone conversation with a friend” rather than a “podcast”. Basically, Alex Kotler (rock-star founder of Football Partnerships) and I chatted for a good while about social media, what’s hot, key players in the space, and some strategy mumbo jumbo.

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My Pre-Interview Notes from Today’s Podcast with Alex Kotler of Football Partnerships

March 21, 2010
Amanda and Alex

I’m just off the phone with Alex Kotler, founder of Football Partnerships – a great network and resource for companies in the business of football. From interviews, articles, to job openings – it’s all on the Football Partnerships website.

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Vote today for Renee’s book, The Friendship Effect, and help change the world through words

March 16, 2010
Vote for Renee Ho's Pepsi Refresh Project

A college soccer teammate of mine, Renee Ho, is working really hard via Social Media to get her book, The Friendship Effect, published as part of the Pepsi Refresh Project. She sends me a Facebook reminder every day to vote for her, and because of this, Renee, you’re my Social Media hero.

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