After Twitter’s recent compilation of Twitter Stories, the good folks at MLSsoccer.com took a moment to reflect on the tremendous impact this social medium has had on Major League Soccer and the American soccer experience. We posted a few of our favorites to the site in December, and you can see them all here. Personally, my favorite…

This post will describe how we used The Grid to organize our MLS Cup social media plan. My goal in sharing this is to paint a picture and share a tool that I find effective, rather than delve into details so this is very top-level.

I flew to Toronto this week to represent MLS on the Maple Leaf Sports and Entertainment (MLSE) Social Media Panel as part of their 2011 Sponsorship Marketing Summit. MLSE hosted the event at the Air Canada Center – which is where the Maple Leafs play of course. Being in a hardcore hockey town, in their [...]

Last week, MLS announced the formation of a new Fans section: http://mlssoccer.com/fans. I’d love to hear what you think: Do you have recommendations to make it better, or suggestions for cool content? The team at MLSsoccer.com is all ears and wants to make this section the most informative, useful, cool place on the web for MLS fans.

This is just a quickie blog post about my two days in Seattle so far prior to MLS First Kick.