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The Grid: Social Media at MLS Cup

by Amanda on November 26, 2011

MLS Cup social media

This post will describe how we used The Grid to organize our MLS Cup social media plan. My goal in sharing this is to paint a picture and share a tool that I find effective, rather than delve into details so this is very top-level.

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MLSE Social Media Panel Discussion

by Amanda on October 14, 2011

Post image for MLSE Social Media Panel Discussion

I flew to Toronto this week to represent MLS on the Maple Leaf Sports and Entertainment (MLSE) Social Media Panel as part of their 2011 Sponsorship Marketing Summit. MLSE hosted the event at the Air Canada Center – which is where the Maple Leafs play of course. Being in a hardcore hockey town, in their [...]

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FIFA Women's Com-Unity Seminar in Jamaica

I was invited to serve as the communications instructor for the FIFA Women’s Com-Unity Seminar in Kingston, Jamaica, last week. It was an incredibly special opportunity for which I am grateful to many people for making happen. This is a post to share a bit about the trip and what I learned.

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Since I started with Major League Soccer in the spring, we’ve been working to bring value to our fans, while shining a spotlight on the MLS fan experience, through our social media outlets – Facebook.com/MLS, Twitter.com/MLS, YouTube.com/MLS and Foursquare.com/MLS. We also launched a new fans section on the league site at MLSsoccer.com/fans. A big shout [...]

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Women's Football Symposium

Our media panel took center stage at the Women’s Football Symposium today, and it’s impossible to recap the entire session – mainly because I was so high on adrenaline the entire time that I’m still trying to process it all. But with a quick reaction, here are five things I learned.

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I’ve been busy at work on the tweets-machine today posting updates throughtout the FIFA Women’s Football Symposium. So, since I’ve been on the computer for the last 8 hours tapping away, I thought it would be both timely (and time-saving if I’m really honest) to post my twitter stream here, knowing all the world may not be following me. I’ve taken out the RTs and personal messages and posted, in reverse chronological order, below. Enjoy!

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FIFA Symposium sign

This is my second day in Frankfurt for the 2011 Women’s Football Symposium (which begins tomorrow) and Women’s World Cup Final (on Sunday). It’s been pretty low key so far and has given me a chance to catch up on time zones and mingle about.

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I’m in Frankfurt for the FIFA Women’s Football Symposium.  The schedule of events can be found on the FIFA website here. I’m honored to have been asked to speak on a panel to discuss new media in women’s football.

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