I arrived tonight in Vancouver, B.C., for the FIFA/CONCACAF Conference on the FIFA Women’s World Cup in Germany 2011. After looking through my brochure, I’m excited to see that many coaches, instructors and staff from FIFA projects I’ve worked on previously, and many of my fellow Americans, will be here.
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The idea for this session came about thanks to Ryan Knapp’s and my work together on the new NSCAA.com, a project which began in August 2010 and was a labor of love for the two of us. Throughout the build, Ryan and I researched sites far and wide to hypothesize what makes successful websites tick. We combined this research into five secrets (aka takeaways) to share.
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The 2012 NSCAA Convention could once again be called: The busiest week of my life. Here’s the play-by-play, through a few select photos from the camera on my iPhone. I’ve posted the photos in chronological order, enjoy!
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After Twitter’s recent compilation of Twitter Stories, the good folks at MLSsoccer.com took a moment to reflect on the tremendous impact this social medium has had on Major League Soccer and the American soccer experience. We posted a few of our favorites to the site in December, and you can see them all here. Personally, my favorite…
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I’m currently running for Secretary of the NSCAA. The election winner will be announced at the annual business meeting at the NSCAA Convention in Kansas City on Friday, Jan. 13, so as we’re getting closer to the event, I thought it would be good to share my answers to the 12 questions the NSCAA asks each candidate to file. This was also published in the Fall 2011 issue of Soccer Journal.
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I’m honored to have been the Communications and Marketing instructor for the FIFA Women’s Com-Unity Seminar in Tanzania in October 2011. FIFA conducts these seminars to bring together government officials, community leaders, non-government organizations, men’s and women’s football clubs, media partners and marketing sponsors in an effort to develop girls’ and women’s soccer around the world.
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This post will describe how we used The Grid to organize our MLS Cup social media plan. My goal in sharing this is to paint a picture and share a tool that I find effective, rather than delve into details so this is very top-level.
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I flew to Toronto this week to represent MLS on the Maple Leaf Sports and Entertainment (MLSE) Social Media Panel as part of their 2011 Sponsorship Marketing Summit. MLSE hosted the event at the Air Canada Center – which is where the Maple Leafs play of course. Being in a hardcore hockey town, in their [...]
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Hi, my name is Amanda Vandervort. This is my personal blog where I discuss digital and social media strategies in soccer. Opinions are my own.
