About Amanda

How Soccer Explains the World

As an athlete, coach and businesswoman, I’ve been extremely fortunate to travel the globe and experience many cultures through the unique lens of soccer. From watching an explosive come-from-behind victory at River Plate in Buenos Aires, to coaching in a men’s soccer tournament in Denmark, my travels have undoubtedly influenced my perceptions of both the world and of myself.

I’ve walked the Real Madrid training grounds, flown a 2-seat glider plane over the dirt pitches of Southern Holland and cheered with the Swedes at the Olympic Stadium in Berlin at the 2006 World Cup. I’ve been humbled by a coach in Tanzania who had had nothing more than a soccer ball and a goal post, and a little girl in the Caribbean who had no shoes. Needless to say, soccer has given me unique perspective, memories, friendships, and struggles for which I am truly grateful.

Love What You Do

coachesloungeI was hired as the Director of Social Media at Major League Soccer (MLS) in March 2012. In this role, I oversee the league’s social media strategy, planning, scheduling and implementation. I work with partners and agencies to support product development, while analyzing and reporting on social initiatives to establish KPIs that define success and educating, enabling and energizing stakeholders about the changing landscape of social technologies.

Before MLS, I was with Women’s Professional Soccer, first as the Director of Online Marketing, Website and Camps at the Chicago Red Stars, helping them get the business up and running, then as the New Media Manager at the WPS league office. My job was to maintain the website as the leading source for women’s soccer news in the world, while educating and remotely training the web managers at nine markets across the country in areas such as the content management system, e-newsletter campaign, social media marketing and search engine optimization.

In July 2010, WPS went through a complete restructure and the league, unfortunately, folded about 18 months later. Fortunately for me, demand for social media marketing in sports was incredible, so I launched my own business, Vandervort Digital, to help sports leagues, teams, universities, small businesses, executives, athletes and coaches develop personalized social media strategies.

I’m a Coach, First

fifaThat’s the first thing I tell people when they ask what I do, because even if I’m not on the pitch every day, that’s where my heart will always be. I hold my USSF B Coaching License and my NSCAA Premier Diploma. I’m currently Vice President for Marketing of the NSCAA and previously spent five years as Chair of the Women’s Committee.

After speaking on a media panel at the FIFA Women’s Symposium at the 2011 Women’s World Cup, I joined FIFA Women’s Football Development as a Marketing and Communications Instructor. We help member associations both understand and communicate the many positive benefits of women’s soccer, while also helping them attract partners and sponsors. We also work to improve cooperation and communication between a FIFA member association (MA), its government, non-governmental organizations (NGOs) working in the country, other partners and the media.

I was the Head Women’s Soccer Coach at New York University for four years. Before that, I worked as the Graduate Assistant Soccer Coach at The College of New Jersey, where we were Mid-Atlantic Regional Champions, NJAC Champions and NCAA Elite Eight. I earned my Master’s Degree in Educational Technology while working as a licensed Real Estate Agent for Weidel Realtors.

As a collegiate four-year scholarship goalkeeper for the University of Wyoming, I was selected captain as a junior and senior, was voted the teams Most Inspirational Player, and earned the Pokes Strength Award. I studied Communications with a focus in Technology Education, and yes, am still proud to say I was the Computer Lab Manager for the College of Education. I also interned with the Wyoming Women’s Business Center, a non-profit arm of the Wyoming Small Business Development (SBD) that focused exclusively on women in business, certainly giving me valuable insight for my career today.

Hands-On Education

nscaaMy fiancé, Ethan, was the original inspiration for Soccer Science, which was born back in 2007 (my archives only go back to 2008 b/c of a major domain migration) as a way for me to learn multiple facets about the art and science known as SEO, content management systems (WordPress baby!), Thesis, and Google for Publishers (Adsense, Analytics, etc.).

I’m a bit of an idealist, too, as I truly believe in the power of both soccer and technology to bridge divides between people, races, genders, cultures and countries. Please don’t hesitate to send me a message if you want to talk WPS, MLS, NSCAA, social media, content, design, SEO or really anything soccer-related.

11 Comments

  1. Pingback: Hellos and Goodbyes « Norcal Women’s Soccer Weblog

  2. joan oloff

    Hi Amanda,
    I stumbled upon ur blog by accident. Nice job! I started a site with Brandi Chastain. I’d love you to check it out. I manage it myself now, but we’re starting to grow. I would love to pick ur brain about getting some help.
    Congrats again, and welcome to the bay area. Btw, I went to NYU.
    Best,
    Joan

  3. Pingback: What happened at “Tweet – Blowing the Whistle on Social Media”?

  4. Kevin Denson

    Amanda,
    Twitter Question for you. I have created 3 accounts and was wondering if it is possible to use my one phone number with all three? In my ignorance it looks like I can only use one number for one account.
    Any ideas?

    Thanks in advance,

    Kevin

  5. Amanda

    Hey Kevin,
    Unfortunately no, I’m pretty sure each account is linked to one email account and one phone number. (If anybody has other information, please by all means share/correct me.) Kev, can you tell me a little more about why do you have 3 accounts, maybe we can streamline a bit? Good stuff getting started btw! :-)
    Cheers,
    Amanda

  6. Sam

    Amanda,

    I have recenlty (in the last hour) tweeted you. I think your take on the science of soccer is first class. As a 25 year old former NCAA goalkeeper myself, who now operates as a web designer/developer and a u-12 coach, I not only relate to your writing, but idolize your position in the field. I can only hope to achieve your success so far and wish you even more!

    Best Wishes,
    Sam Luedke

  7. Amanda

    Hey Sam, Got your tweet, obviously… Thanks so much for your comment, and telling me about yourself too. Means a lot to have others in the field who can relate to this crazy soccer-web-world we live in; I know I could never go at this alone ;-) Let’s keep in touch, and if there’s ever anything we can connect on together I think it would be fun. All my best, Amanda

  8. football gifts

    Hi Amanda, you have a great blog here, its great to see the women’s soccer scene making so much progress, here in the UK too the women’s soccer league is advancing so quickly and it was nice to watch Everton beat Arsenal in the cup final this week.

  9. Drew Tyler

    Hi there,

    My name is Drew Tyler. I am interested in writing some articles for your site. I have been playing soccer for most of my life, and now coach my son’s team. I am a die-hard soccer fan and follow most games; EPL, MLS, La Liga, Serie A, Bundesliga and of course the WORLD CUP! To top it all off, I am a high school English teacher. (So you’ll never have to worry about receiving grammatical errors from me!) I have attached some of my work for you to take a look.

    Please let me know if you are interested in having me write for your site. Thank you.

    I hope to hear from you soon.

    Kind regards,

    Drew Tyler
    “The Soccer Dude”
    drewthesoccerdude@gmail.com

    facebook.com/drewthesoccerdude

  10. Pingback: Five Keys to Marketing a New Soccer Tournament « The PTM Blog

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