Three Rules to Follow for Social Media Success

MLS Superdraft 2011
It’s safe to say that the MLS off-season has included a lot of presentations. Not that I mind, in fact anybody that’s ever worked with me will tell you that I love a good Power Point. But in all this prepping and presenting to our ticket sales professionals, digital leads, internal staff, and even our players, three best practices in personal social media continue to surface.

1. Be a Professional.

  • It’s simple, really. Public comment through social media is never an appropriate or effective way to handle internal disagreements.
  • Always remember to treat social media as if you are “on the record.” If you think you might be offending someone with what you are writing (or posting video of photos), then it’s probably best not to include that item.
  • Social privacy is quickly becoming an antiquated notion (was it ever really possible?), so trying to separate your “work” account from your “private” account just isn’t realistic any more. Instead, portray an earnest, positive, authentic self and always think about the impressions you are making on friends, neighbors and business associates alike.

Google before you tweet
2. Ensure your personal accounts are set up for success.

  • Fill out your profiles. Use a recognizable Twitter handle, an avatar, your real name, and add your branding and provide useful content about yourself in your bio to give context to your tweets.
  • Consider traditional branding, like your resume business cards and wardrobe, but emphasize your digital portfolio, including your website, email, LinkedIn, Twitter, Facebook, Google+ and more.
  • Check (and recheck from time-to-time) your privacy settings. Social platforms continue to evolve and changes to privacy policies are common.
  • Where possible, align your presence across different platforms.

Personal Profiles
3. Embrace best practices.

  • Listen and learn from what people have to say. Buyers, customers, website visitors and fans alike signal their intent by declaring problems.
  • Don’t be afraid to say nothing. Sometimes silence is golden.
  • On the other hand, don’t be shy to advertise. Ultimately, we all sell tickets and drive TV ratings.
  • Be a helpful resource. Be the go-to person with the information everyone follows for news on a specific topic.
  • Get creative, but keep it simple.
  • Build a sincere relationship. Bring value to the relationship to establish trust and service your customers to build your reputation.
  • Engage with your professional and social communities.

Social Communities
As adoption of social media continues to rise, it’s crucial to teach our newcomers the basics, while reinforcing best practices to the people who are consistently representing our brand across the Internet.

One thought on “Three Rules to Follow for Social Media Success


    I was just hired last week by the USL as their Director of Social Media
    I have a similar obsession/passion for the combination of our favorite sport and the social media world. I am a grassroots soccer player, coach & fan from Clearwater,Florida. I am just getting started in my professional career with the USL and my pet project, a non-profit I started called boctampacom.

    Anyway I just wanted to reach out and let you know how pumped I was when I found your blog and learned what you have accomplished and what you are aiming to achieve in the sport and social media industry. I hope to work with you sometime in the future involving the partnership between the MLS and USL!
    I am always trying to learn new ideas/strategies that will generate new experiences/opportunities for the betterment of Soccer and Social Media!

    I am looking forward to your interview tomorrow on the #DMEShow at 2pm, myself and a few others in the USL headquarters office here will be listening.
    I look forward to future contact and talking with you!!!

    Carpe Diem

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