In Austin for NFL Social Media Panel during SXSW

I traveled to Austin, TX, last week, as NFL invited me to speak on a panel to their digital teams about how we’re using social media at MLS. I was excited and humbled to have been invited; the NFL is one of the organizations I’m constantly looking to for ideas and inspiration (did you see the social media command center for Superbowl?!). Other panelists included Michael Lazerow from Buddy Media, Omid Ashtari from Twitter, and Rachel Webber from Tumblr.

Some of the things we talked about included:

  • The unique similarities and differences between each of the social platforms.
  • Best practices when publishing to Facebook, Twitter, Tumblr, etc.
  • New Facebook timeline and how it may impact sports businesses.
  • How analytics can and should be included in the decision-making process.
  • And of course, things we’ve each learned just by giving it the old college try.

Thank you to Jeff Berman, the GM of NFL Digital, who moderated the discussion. He made me feel absolutely at ease speaking to a room full of peers. It was also super-cool that he set up a Yammer chat so attendees could ask questions in real-time while we were speaking and he could select the most relevant ones to direct toward the panel. (I’m taking that idea to my next speaking engagement for sure.)

Overall, it was a great event, I met some amazing people, and I’m thankful to have been invited. I can’t wait to see the ideas the NFL and its teams come up with in 2012!

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