10 Social Media Promos and Contest Ideas from Major League Soccer

Since I started with Major League Soccer in the spring, we’ve been working to bring value to our fans, while shining a spotlight on the MLS fan experience, through our social media outlets – Facebook.com/MLS, Twitter.com/MLS, YouTube.com/MLS and Foursquare.com/MLS. We also launched a new fans section on the league site at MLSsoccer.com/fans.

A big shout out to my intern, Sean O’Malley, for his great ideas and hard work, and as always the MLS Insider, Shawn Francis, whose tireless work rate and passion for MLS is unparalleled.

Below you’ll find a list of 10 promotions we’ve run so far. I’d love to hear if you’ve run a similar social media contest or promotion, or if you find these useful and create a similar one let me know!

1. Soccer Almanac Twitter Photo Giveaway

Over the weekend of August 27 and August 28 MLSsoccer.com asked fans to submit there best photos of themselves sporting retro MLS jerseys. One lucky fan won an adidas match ball. Click to learn more and see who won.

2. Soccer Almanac Twitter Trivia

On August 25 and August 26, MLSsoccer.com tested fans’ knowledge of soccer history. By following @MLS and answering trivia questions correctly fans were randomly selected to win team scarves. Click to learn more.

3. #MLSAllStar Twitter Trivia Challenge

During the 2011 AT&T MLS All-Star Game, MLSsoccer.com tested fans’ TV tune-in skills.  By following @MLS and answering All-Star Game trivia questions correctly during the broadcast, three lucky fans won autographed MLS All-Star gear.  Click here to learn more and see who won.

4. Retweet and Follow to Win

During the 2011 MLS All-Star week, from July 25-27, one lucky fan won an autographed adidas ball signed by the 2011 MLS All-Star squad by retweeting and following @MLS. In total three fans received autographed All-Star balls. Click here to learn more and see who won.

5. Foursquare Check-In Special at the AT&T MLS All-Star Hub

The first 50 people to check in at the MLS All-Star Hub on foursquare received an MLS All-Star t-shirt. You had to show their unlocked foursquare special at the VIP counter to win, and quantity was limited to 50 t-shirts, one per person. Click here to learn more.

6. Canada Day/4th of July Twitter Picture Giveaway

In celebration of Canada Day and Independence Day, fans tweeted @MLS a pic wearing #MLS gear at their holiday celebrations with #MLS + #CanadaDay or #4thofJuly tags for a chance to win a scarf. Click here to learn more and see who won.

7. MLS Tailgate Recipe Contest on Facebook

Fans submitted their favorite MLS Tailgate Recipe on Facebook for a chance to be featured on MLSsoccer.com and win an MLS Tankard Set. Selection were based on creativity, originality, presentation and connection to MLS or an MLS club. Click here to learn more and see who won.

8. Twitter Father’s Day Pic Giveaway

Fans tweeted @MLS a pic of theselves+dad/kid in their favorite MLS kits using #HappyFathersDay & #MLS tags. The first 20 were entered to win a scarf. Click here to learn more and see who won.

9. Share Your Father’s Day Story on Facebook

We asked fans, “How has Major League Soccer made your relationship with your dad/kids special?” Fans told us on Facebook, and selected stories were featured on MLSsoccer.com on Father’s Day. Click here to learn more and read the stories.

10. Twitter Fan Pic Giveaway

Fans tweeted their favorite MLS Fan Pics at @MLS with the #MLS hashtag, and the first 1st were 50 entered to win an Official Match Ball. Click here to learn more and see who won.

About the Author: Amanda

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