From the monthly archives:

November 2009

Redefining Personas

November 22, 2009
Redefining Personas

In this post, we’ll take a look at how personas are currently defined in the online space. Then, we’ll look at a new and broader approach to defining the term.

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No Two Companies Will Ever Have The Same Social Media Marketing Strategy

November 15, 2009
Panelists at Tweet

Now that I’ve had some time to reflect on Tweet – Blowing the Whistle on Social Media, I’ve boiled the things I learned down to one overly-simplified statement for a relatively complex idea: No two companies, no matter how similar they may seem on the surface, will ever have the same social media marketing strategy. In sum, our panel discussion led me to believe that social media campaigns are based largely on the following three factors: Company Structure, Employees and Audience.

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Audio Interview and Slideshow with Women’s Professional Soccer player, Tiffeny Milbrett

November 11, 2009
Amanda Vandervort and Tiffeny Milbrett

Tiffeny Milbrett will be giving a field demonstration at the NSCAA Convention in January in Philly. On Tuesday, November 9, 2009, I met up with the FC Gold Pride forward in San Carlos, California, to help her plan for the event.

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64-team NCAA Division 1 Tournament Bracket set

November 10, 2009

The field of 64 teams for the 2009 D1 NCAA tourney has been set.

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What happened at “Tweet – Blowing the Whistle on Social Media”?

November 6, 2009
Tweet Panel - Blowing the Whistle on Social Media

Last night I attended Alex Kotler’s Football Partnerships panel, “Tweet: Blowing the Whistle on Social Media.”

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