Now that I’ve had some time to reflect on Tweet – Blowing the Whistle on Social Media, I’ve boiled the things I learned down to one overly-simplified statement for a relatively complex idea: No two companies, no matter how similar they may seem on the surface, will ever have the same social media marketing strategy. In sum, our panel discussion led me to believe that social media campaigns are based largely on the following three factors: Company Structure, Employees and Audience.