Also, regarding the Social Strategy post you did a while back. A) *gushing* thanks for the flattery, and B) you realize the next step is to brand these blogs ala the DP crap a few of the MLS bloggers are doing. Normally I would brush that crap off and not care but good lord their strategy is WORKING. This is like the grassroots version of a Beckham brand perfume. So bizzare. Anyhoo, would love to get your thoughts on the whole phenomenon at some point.